Beauty services designed around you.
Every appointment begins with your goals, your lifestyle and the way you want to feel when you leave.
From dimensional color, blonding and gray solutions to cuts, texture and smoothing, lash lifts, brow laminations and soft special-occasion beauty, every service is personalized to enhance what you already have.
Not sure what to book? Visit New Guests, or request a free consultation: 30 minutes, virtual or in person.
BLONDING + DIMENSIONAL COLOR
Customized blonding, dimensional color + gray services designed around your starting point, lifestyle, maintenance preferences + hair goals.
Services are customized based on the amount of change you want to see rather than a predetermined number of foils.
Toner/gloss as needed, standard product usage, shampoo, blow-dry + style are included. Haircuts + treatments may be added when desired.
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Starting at $180 | 2 Hours
Perfect when you want a subtle refresh without changing your overall color. Strategically placed lightness refreshes areas where brightness matters most while preserving your existing dimension.Best for: maintaining lived-in color, refreshing face-framing brightness, or adding a small amount of lightness between larger appointments.
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Starting at $225 | 3 Hours
For noticeable brightness + dimension while maintaining depth for a soft, natural-looking result. Placement is customized to your hair and goals and may include highlighting, lowlighting, dimensional techniques, root melting or shadowing, and customized glossing.Best for: dimensional brunettes, brondes, blended blondes, and clients wanting a meaningful refresh without dramatically lightening the entire head.
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Starting at $275 | 3 Hours 30 Minutes
For clients wanting significantly more brightness and a larger overall transformation. This service allows for extensive customized blonding placement to create maximum impact while maintaining intentional dimension and prioritizing hair condition.Best for: brighter blondes, major seasonal refreshes, or clients ready for a substantial increase in lightness.
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Starting at $285 | 3 Hours 30 Minutes
A fully customized dimensional color designed for soft contrast, seamless grow-out + beautiful longevity. May combine blonding, lowlights, depth, face-framing brightness, root melting + customized toning.Best for: dimensional brunettes, brondes, lived-in blondes, and anyone wanting polished color without a harsh grow-out line.
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Starting at $295 | 3 Hours 30 Minutes
Designed for clients who want to blend with their natural gray rather than completely cover it. Customized highlights and/or lowlights work with your existing gray pattern to soften contrast and create a more seamless grow-out.Best for: clients wanting a softer, lower-maintenance approach to incorporating natural gray while still maintaining dimensional color.
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Starting at $325 | 4 Hours 30 Minutes
For clients intentionally growing out permanent color and transitioning toward their natural gray or silver. May include strategic lightening, lowlighting, color removal + toning to create a softer transition. Often requires multiple sessions, and a consultation is required before booking.
Best for: clients ready to gradually move away from routine gray coverage and embrace their natural gray or silver. -
Starting at $350 | 4 Hours
For dramatic lightening, platinum goals, maximum blonding or major transformations requiring more extensive time + technique than traditional dimensional services. Consultation required before booking.Best for: platinum transformations, global blonding, major lightening projects, or dramatically lighter results.
COLOR SERVICES
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$80 | 1 Hour
Refresh faded color, enhance shine, or adjust tone without permanently changing your natural hair color.
A customized demi-permanent gloss adds richness and shine while refreshing your existing color, followed by a professional blowout and style.
Best for: refreshing tone between color appointments, enhancing natural color, reviving dull ends, or adding shine.
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$105 | 1 Hour 30 Minutes
Permanent or demi-permanent color applied to the new growth to maintain your existing shade or provide traditional gray coverage.Your formula is customized for seamless coverage + consistency with your existing color, followed by professional styling.
Best for: routine root maintenance, covering gray, or maintaining an established all-over color.
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$145 | 2 Hours 15 Minutes
Customized color from roots through ends to create a richer, deeper, or refreshed overall shade.Perfect for brunette, red, copper, or other single-process transformations that do not require significant blonding.
Includes customized color, gloss/toner when needed + professional styling.
Best for: going darker, refreshing faded color, changing your overall tone, or creating rich color without blonding.
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$195 | 2 Hours 30 Minutes
Root color or gray coverage combined with subtle strategic brightness or added depth for a more dimensional finish.May include a small amount of highlighting, lowlighting, face-framing brightness, or added depth along with customized root color + toning.
Best for: clients who want gray coverage with a touch of brightness or dimension without booking a full blonding service.
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Starting at $300 | Additional time $100/hour when needed
A customized corrective service for color that requires multiple techniques or additional time to reach your desired result.May include correcting unwanted tones, banding, uneven color, overly dark color, previous at-home color, or other complex starting points.
A consultation is required before booking. Final pricing + timing are determined by your starting point, hair history + desired result.
Best for: major color corrections, uneven or unwanted color, significant color changes + complex transformations.
Customized color services designed to refresh, enhance, or transform your existing color while maintaining healthy-looking hair.
From rich brunettes + dimensional reds to seamless gray coverage and glossy tonal refreshes, each formula is customized to your hair goals + maintenance preferences.
Color services include standard product usage, customized gloss/toner when appropriate, shampoo, blow-dry + style. Haircuts + treatments may be added separately.
HAIRCUT SERVICES
Customized haircuts designed around your hair type, texture, lifestyle, and personal style.
Whether you're maintaining your current shape or ready for something new, each haircut begins with a consultation and is tailored to create a result that works beautifully both in the salon and at home.
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$70 | 1 Hour
A customized haircut designed around your hair texture, face shape, lifestyle, and styling preferences.
Includes consultation, shampoo, customized cut, blow-dry + finished style, along with styling recommendations to help you recreate your look at home.
Best for: maintaining your current shape, refreshing layers, removing length, or creating a new haircut.
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$40 | 30 Minutes
A customized short haircut created primarily with clippers or a razor, with scissor work and detailing as needed for a clean, polished finish.
Best for: short styles maintained primarily with clippers, traditional tapered cuts, and routine short-hair maintenance.
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$55 | 45 Minutes
A detailed clipper haircut featuring a skin-close fade seamlessly blended into your desired length and shape, with additional time for precision blending and detailing.
Best for: skin fades, bald fades, and short styles requiring detailed clipper work.
TEXTURE + SMOOTHING SERVICES
Customized texture + smoothing services designed to help you work with your hair in a way that fits your lifestyle — whether that means adding lasting curl, movement + volume or reducing frizz for smoother, more manageable hair.
Each service is customized based on your hair type, length, density, condition, previous chemical services + desired result.
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$160 | 2 Hours
A customized permanent texture service designed to add curl, wave, movement or volume to shorter hair.Curl pattern + placement are selected based on your desired result, haircut and natural texture.
Best for: short styles needing added body, movement, wave or curl.
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$225 | 3 Hours
Customized permanent texture for medium to long hair, designed to create lasting curl, wave, movement or body.Rod selection + placement are tailored to your hair and desired result rather than using a one-size-fits-all approach.
Best for: medium or longer hair wanting enhanced texture, fuller movement or a defined curl pattern.
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Starting at $300 | 4 Hours
A specialty texture service for spiral wrapping, intricate curl patterns, longer or denser hair, or transformations requiring advanced placement + additional time.A consultation may be required depending on hair history, length, density + desired result.
Best for: spiral curls, specialty curl patterns, long or dense hair + more involved texture transformations.
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Starting at $275 | 3 Hours
A professional smoothing treatment designed to reduce frizz, improve manageability + enhance shine while maintaining natural movement.Results vary based on hair type, condition, home care + treatment selected.
Best for: frizz-prone or difficult-to-manage hair and anyone wanting smoother, easier everyday styling.
TREATMENTS + ADD-ONS
Optional finishing + repair enhancements that can be added to eligible hair services when booking.
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$35 | +20 Minutes
A scalp-focused cleansing + care add-on designed to remove buildup, excess product + impurities while leaving the scalp and hair feeling clean, refreshed + balanced.
Includes a thorough cleanse, customized scalp care + a relaxing scalp massage.
Best for: product buildup, oily or heavy-feeling hair, scalp buildup, or anyone whose hair feels like it needs a fresh start. -
$25 | +15 Minutes
A moisture-focused conditioning treatment designed to soften, smooth + improve manageability while restoring hydration to dry or stressed hair.
Customized based on your hair’s current needs and finished as part of your scheduled service.
Best for: dryness, dullness, rough texture, tangling, or hair that needs added softness + shine. -
$40 | +15 Minutes
An intensive molecular repair treatment designed to support weakened, fragile or compromised hair from chemical services, heat styling + everyday damage.
Helps improve the strength, feel + manageability of the hair while supporting healthier-looking results.
Best for: lightened, chemically treated, fragile, over-processed or breakage-prone hair. -
$40 | +15 Minutes
A bond-support treatment designed to help reinforce the hair’s strength + integrity during chemical services while minimizing unnecessary stress to the hair.
Ideal when additional protection and structural support are needed during higher-impact color services.
Best for: blonding, corrective color, gray transitions, major color changes, or compromised hair needing extra support during processing. -
+$15 | +15 min
Smooth, polished flat-iron finish added to an eligible hair service. -
+$40 | +30 min
Add a finishing haircut to an eligible color, texture or styling service.
STYLING SERVICES
Professional styling for smooth, polished + long-lasting results without the stress of doing it yourself.
Whether you're looking for a sleek finish, soft volume, or a bouncy blowout with added longevity, each service is customized to your hair type, texture + desired result.
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$60 | 1 Hour
A professional shampoo, conditioning, blow-dry + finished style customized to your hair and desired look.Choose anything from smooth + sleek to soft, bouncy movement and volume.
Best for: everyday styling, date nights, events, photos or simply enjoying professionally styled hair.
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$75 | 1 Hour 15 Minutes
A customized blowout followed by a roller set to create enhanced volume, body, movement + a longer-lasting finish.
Best for: guests who love big, bouncy hair, extra volume or want their blowout to maintain its shape + movement longer. -
Silk Press
$85 | 1 Hour 30 Minutes
A smoothing + straightening service designed to create a sleek, soft + flowing finish while maintaining movement and shine. Includes cleansing, conditioning, blow-dry prep + flat ironing customized to your hair’s texture and needs.
Best for: guests with naturally textured hair who want a smooth, polished finish without chemical straightening.
A note about pricing: Service prices reflect the time and standard product needed for the service booked. Hair length, density, starting point, or additional work may require extra time or product. Any adjustments will be discussed before we begin.
LASHES, BROWS + FACIAL WAXING
Enhancement services designed to define your natural features, simplify your routine + create a polished, low-maintenance finish.
Whether you're looking for fuller-looking brows, lifted lashes, customized tinting or simple facial waxing, each service is tailored to your features + desired result.
Services may be booked individually or paired with select hair appointments when timing allows.
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$25 | 20 Minutes
A customized tint designed to enhance the shape, depth + definition of the brows for a fuller, more polished appearance.
Best for: light, sparse or faded brows, or anyone wanting more definition without daily brow makeup. -
$30 | 25 Minutes
A customized lash tint designed to darken the natural lashes for added definition and a more noticeable lash line.
Best for: light lashes, low-maintenance beauty routines, or anyone wanting their natural lashes to appear darker + more defined. -
$75 | 45 Minutes
A brow-shaping service designed to smooth, lift + redirect the natural brow hairs for a fuller, more polished look.
Creates a soft, structured finish while helping brows appear more even and defined.
Best for: unruly, downward-growing, sparse-looking or uneven brows, or anyone wanting a fuller brushed-up finish. -
$85 | 1 Hour
A semi-permanent lash service designed to lift and curl the natural lashes from the base, creating a more open + defined eye without extensions.
Best for: straight or downward-growing lashes, low-maintenance routines, or anyone wanting a naturally lifted lash look.
HAIR CARE 101
A private, one-on-one lesson for anyone who wants to finally understand their own hair. Sometimes the goal isn't to change your hair. It's to understand it.
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$85 | 60 minutes
A personalized one-on-one hair care lesson designed to help you better understand your hair and what it actually needs. We’ll assess your texture, strand thickness, density, porosity tendencies, scalp needs, overall condition, current routine and styling habits.
You’ll learn how to properly care for your hair at home, including cleansing, conditioning, treatments, heat protection, product application and styling recommendations. We’ll also simplify your routine and recommend products that fit your hair, lifestyle and budget.
Best for: Anyone who feels overwhelmed by products, is unsure what their hair needs, wants to improve their routine, or simply wants to better understand and care for their natural hair.
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$125 | 75 minutes
A personalized hair care lesson for parent and child designed to help you understand both of your unique hair needs—even if your textures are completely different.
We’ll assess each person’s texture, strand thickness, density, porosity tendencies, condition and current routine, then walk through cleansing, conditioning, detangling, protection, styling and product recommendations for each of you.
You’ll leave with a clearer understanding of how to care for both hair types and simple routines you can confidently follow at home.
Best for: Moms who want help caring for their child’s hair, families with different textures or hair needs, and parents who want to build healthy hair habits early.
SPECIAL OCCASION BEAUTY
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$200 | Approximately 2 Hours
A coordinated special occasion experience for one adult + one child or teen. Includes special occasion hairstyling for both, soft + polished makeup for Mom, and light, age-appropriate makeup for the Mini.
Best for: family photos, dances, celebrations, special dinners + meaningful events where you want to get ready together. -
$75 | +45 Minutes
Add another child or teen to an existing special occasion package. Includes simple special occasion hairstyling or curls + light, age-appropriate beauty finishing such as blush, soft shimmer + lip gloss. Hair accessories are always welcome.
Best for: siblings, additional family members, flower girls, junior attendants or anyone wanting to join the getting-ready experience. -
$100+ | 1 Hour 15 Minutes
Customized special occasion styling designed to create a polished, long-lasting look for your event. Styles may include soft waves, half-up styles, textured updos, sleek styles + other formal finishes.
Best for: homecoming, prom, parties, photos, formal events or any occasion when you want your hair styled professionally.
Best for: homecoming, prom, parties, photos, formal events or any occasion when you want your hair styled professionally. -
$75 | 1 Hour
Natural, polished makeup designed to enhance your features while still looking like you. Includes skin prep, complexion, softly defined eyes, brows, blush + lip color customized to your features and preferences.
Best for: photos, dinners, events, date nights, celebrations, professional events or anyone wanting an elevated natural look.
Polished hair + makeup services designed to help you feel confident, camera-ready + still completely like yourself for life’s special moments.
From soft, natural makeup and event styling to coordinated Mom + Mini experiences, each service is customized around your features, personal style + occasion.
The Signature Experience
Thoughtful Consultation
Every appointment begins with a customized plan built around your hair, goals + lifestyle.
Healthy Hair First
Beautiful results are created with the condition + integrity of your hair in mind.
Personalized Results
Hair designed around your lifestyle, maintenance preferences + long-term goals.
Intentional Care
My goal is for you to feel comfortable, heard + cared for throughout your entire experience - not rushed through an appointment.
Real experiences from clients who trust me with their hair
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"If you are looking for a stylist who will give her all to make you happy, look no further, go ahead and book an appointment now!! Gina is the first stylist I have ever had in my life who has NEVER let me leave disappointed or with some sort of reservation. She has always listened and either given me what I wanted or been completely honest about what it would take to achieve it! If you (like me) have struggled with finding an amazing stylist look no further! I’m so thrilled to have her as my stylist!!"
- Jennifer K.
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I had the best experience with Gina! I went in with lightened, over-processed hair and wanted to get back to my natural brunette shade. I wasn’t totally sure what would look best, but Gina was so kind and patient, helping me choose the perfect color and cut to bring my hair back to life. She’s so sweet, down to earth, and easy to talk to - it honestly felt like chatting with a friend. My hair looks and feels so healthy, and the color is absolutely beautiful! I left feeling confident and refreshed. I’ll definitely be back!"
- Brittney K.
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"I can’t say enough great things about my experience with Gina. From the moment I sat in her chair, she took her time, explained every step, and made sure I understood exactly what she was doing. She patiently answered all of my questions (maybe too many) about hair, the salon, and even life in general. She truly cares about the health of your hair first and foremost, and that shows in her work. My color turned out beautiful. The deep conditioning treatment and trim left it soft, shiny, and healthier than when I walked in. If you’re looking for someone who is not only talented but also kind, thorough, and genuinely invested in her clients, I highly recommend Gina."
- Emily S.
Ready to plan your next appointment?
Whether you're maintaining a look you love or ready for something new, choose the service that best matches your goals and we'll customize the details from there.
New here, unsure what to book, or planning a major change?
Start with the New Guest page or request a virtual or in-person consultation.
Eleváre provides professional hair + beauty services in Salem, Virginia, serving clients throughout Roanoke, Cave Spring, Vinton + the surrounding Roanoke Valley.
Services include customized haircuts, dimensional color, blonding, gray coverage, gray blending, gray transitions, perms, keratin smoothing, restorative hair treatments, brow services, lash lifts + tinting, facial waxing + special occasion makeup.
Clients trust Gina for personalized consultations, healthy-hair-focused services + thoughtful beauty services designed to create polished, natural-looking results that still feel like you.