Meet Gina
From the boardroom to the chair.
Before I became a hairstylist, I spent more than a decade in corporate leadership, eventually serving as a Vice President of Operations. From the outside, I had built a successful career, but I was craving something more creative, personal, and meaningful. So in my 40s, I started over. I went back to school full-time for cosmetology and traded meetings and spreadsheets for color formulas and beauty services.
What started with hair has grown into Eleváre. Today I offer healthy, dimensional color and gray blending, customized cuts and repair, lash lifts, brow laminations, and soft makeup for life's special moments, all rooted in thoughtful technique and realistic long-term results.
I believe you should understand what we're doing and why. That means honest consultations, clear pricing, maintenance guidance, and recommendations based on what you actually need, not more because we can.
Starting over taught me that change doesn't have to happen all at once. This work is about creating a space where you can slow down, feel cared for, and leave a little more confident than when you walked in.
You'll find me inside Lark Hair Studio in Salem, Virginia. I'd love to welcome you to my chair.
Gina O.
Eleváre Hair + Beauty | Gina O. | Salem, VA Hair, Color, Lashes + Brows
Healthy-hair color, gray blending, lash lifts, brow laminations and special occasion hair and makeup by Gina O. inside Lark Hair Studio in Salem, VA. Serving Roanoke and the Roanoke Valley.
From Hair by Gina.O to Eleváre
What started as Hair by Gina.O has grown into something bigger.
As my work expanded beyond the chair - into healthy hair education, special occasion beauty, lashes, brows and more personalized beauty experiences — I wanted the brand to grow with it.
Eleváre comes from the idea of elevating - lifting something higher, refining it and helping it become its best version.
That’s exactly what I want this space to feel like.
Not changing who you are. Not chasing every trend. Just thoughtful hair + beauty services designed to enhance what already feels like you.
The name may be evolving, but the heart of the experience stays the same: honest consultations, healthy-hair-first decisions, personalized recommendations and results that fit your real life.
Soft. Polished. Still you.
Growing beyond hair
Hair will always be at the heart of what I do, but beauty doesn’t stop there.
Eleváre is gradually becoming a more complete hair + beauty experience - with services like soft makeup, special occasion styling, lash + brow enhancements, personalized hair education and thoughtful little extras that make getting ready feel easier.
The goal isn’t to offer everything just for the sake of offering more.
It’s to create a place where the services make sense together, where you feel known, and where every recommendation is still based on what will actually work for you.