Welcome, I’m So Glad You’re Here!

Choosing a new stylist or beauty professional can feel overwhelming, and I want to make the process as simple and comfortable as possible.

Whether you’re looking for dimensional color, blonding, gray coverage or blending, a customized haircut, texture or smoothing, healthier-feeling hair, brows, lashes, waxing, makeup, or special occasion beauty, my goal is to create a personalized experience designed around your goals, lifestyle + comfort.

New here? You’re in the right place.

Eleváre is Gina O.’s personalized hair + beauty studio - formerly known as Hair by Gina.O.

Same stylist. Same personalized care. An expanded beauty experience.

And if you’re not sure exactly what to book, that’s completely okay. Choose the service that feels closest to your goal, and I’ll help guide you from there. You never need to know the technical service name before booking.

Your First Visit

Step 1: Choose Your Service

Not sure what to book?

Choose the service that most closely matches the result you want — not the technique you think you need.

For hair, choose based on the amount of change you’re looking for. For beauty services, choose the option that feels closest to your goal.

Your appointment includes time to talk through everything together, and your booking can be adjusted if needed.

Low Impact — subtle brightness or maintenance
Medium Impact — noticeable brightness + dimension
High Impact — significant brightness or a larger change
Signature Lived-In Color — dimensional, lower-maintenance color with a soft grow-out

Booking a beauty service instead?
Choose the brow, lash, waxing, makeup or special occasion service that best matches what you’re looking for. Each service includes time to discuss your preferences before we begin so your finished result feels polished, natural + still like you.

Not sure which service fits? Complete my consultation form and I’ll help guide you. A separate consultation is required for color corrections, platinum transformations, and select specialty services.

Learn more

Step 2: Tell Me About You

Once your appointment is booked, you may receive a quick consultation form before your visit depending on the service you’ve selected.

For hair appointments, you’ll be able to share

  1. Your hair goals

  2. Hair history

  3. Current concerns

  4. Inspiration photos

  5. Maintenance preferences

For beauty services, we’ll review your desired result, preferences + any important details before beginning.

This helps me prepare for your visit so you can arrive feeling confident, comfortable + never rushed or overwhelmed.

Step 3: Let's Create a Plan Together

What happens during your consultation?

We’ll talk through your goals, inspiration, hair history or beauty preferences, maintenance, timing and pricing before we begin.

For larger transformations, we may connect virtually or in person ahead of the appointment.

The goal is simple: a clear plan, realistic expectations and no surprises.

Appointments are booked through GlossGenius. If you can’t find the exact service you think you need, choose the closest option or request a consultation - I’ll help from there.

Step 4: Enjoy Your Experience

Every appointment is designed to feel thoughtful, personalized + never rushed.

You'll enjoy:

✓ Personalized attention from start to finish
✓ A customized approach designed around your goals
✓ Expert recommendations without pressure
✓ Healthy-hair + integrity-focused techniques when applicable
✓ Education, maintenance + aftercare guidance
✓ A comfortable, welcoming atmosphere

My goal is simple: beautiful, polished results that fit your lifestyle and help you leave feeling more confident than when you arrived.

What Makes Eleváre Different?

After more than a decade in corporate leadership, I chose to start over and pursue a career centered around creativity, connection, and helping people feel confident.

Today, I combine professionalism, attention to detail + exceptional service with a personalized approach designed around your goals, lifestyle, long-term hair health + natural beauty.

My focus is simple:

  • Healthy hair + integrity first

  • Personalized results

  • Natural enhancement

  • Honest recommendations

  • Long-term goals

  • An experience designed around you

Your Questions, Answered

  • No problem! Choose the service that most closely matches your goal., Once you book you will receive a digital consultation and we can make any changes needed to your booking.

    For blonding and dimensional color, choose based on the change you would like to see rather than the technique you need.

  • Absolutely! I love welcoming new guests always,

  • Please text me. I occasionally offer early morning or evening appointments by request. Please feel to reach out and see if I can accommodate you!

  • The address is 125 E Main Street Salem, VA 24153. I rent a space inside Lark Hair Studio. You can find details on my Contact page.

  • Service pricing varies depending on the technique used to achieve your goal and the time invested.

    You can view my full starting prices on my Services page.

    I also provide a thorough consultation before every appointment so there are never any surprises - just a clear plan tailored to you.

Location + Parking

Eleváre is located inside Lark Hair Studio at:

125 E Main Street
Salem, VA 24153

Street parking is available along Main Street, and free parking is also available in the lot behind Awful Arthur’s.

If it’s your first visit, don’t worry - detailed arrival information will be sent before your appointment so you know exactly where to go.

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Book Now

Still not sure where to start? Book a consultation and I will help guide you!

Request a Consultation