Soft. Polished. Still you.

Customized hair + beauty services in Salem, Virginia, designed to enhance what already feels like you — from dimensional color and gray blending to healthy-hair care, special occasion beauty, and thoughtfully selected brow + lash services.

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Hi, I'm Gina. After more than a decade in corporate leadership, I went back to school in my 40s to build a career around creativity, connection and helping women feel confident. Today I specialize in integrity-based color, gray blending, healthy-hair care and soft, polished beauty, always with the health of your hair first.

Learn More About Gina

Featured Services

BLONDING + DIMENSIONAL COLOR

Blonding Lived-in blondes, balayage, highlights, and dimensional color.

Lived-in blondes, balayage and dimension, always with hair health first.

MOM + MINI MAKEOVERS

Coordinated hair and makeup for one adult and one child or teen. Made for photos, dances, dinners and memory-making days.

More than hair. A little more you.

COLOR + GRAY SOLUTIONS

Custom hair color service being applied during a salon appointment.

SPECIAL OCCASION HAIR + MAKEUP

Rich custom color, gray coverage, gray blending and transitions.

Soft, natural makeup and long-lasting styling for celebrations, events and photos. Camera-ready, still you.

TEXTURE + SMOOTHING

LASH LIFTS + BROW LAMINATION + TINTING

Custom perms and keratin smoothing for movement or manageability.

Lifted lashes and fuller, brushed-up brows with no daily effort. A low-maintenance routine that still looks done.

HAIR + SCALP CARE

Professional hair repair treatment designed to restore moisture, strength, shine, and long-term hair health.

Targeted treatments for buildup, dryness, damage and scalp care.

HAIR CARE 101

A private lesson on your hair type, how to care for it and style it yourself, with product picks made for you.

Kind Words From Clients

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“Gina was fantastic! Not only did she do an amazing job on my hair, she was also super nice and took the time to talk about my hair with me and what I wanted (and she actually listened)!”

- Ashley B.

⭐⭐⭐⭐⭐

“Gina was amazing! Probably the best hair cut I have gotten in a while. I have a bunch of hair but it is thin and a little crazy. But she knew just what to do and it looks fabulous!”

- Emily S.

⭐⭐⭐⭐⭐

“Gina did an amazing job with my hair! She was so easy to talk to and made the whole appointment really comfortable and enjoyable. Highly recommend her!”

- Ellie D.

Healthy hair first. Always.

Beautiful hair should never come at the expense of its integrity, and beauty services should never try to turn you into someone else. Every visit is built on four promises.

Thoughtful consultation: Every appointment begins with a plan built around your hair, your goals and your lifestyle.

Integrity-based color: Results are created with the condition of your hair in mind, using bond-building support when it matters.

Personalized results: Color, cuts and beauty designed around your maintenance preferences and long-term goals.

Intentional care: You'll feel comfortable, heard and cared for, never rushed through an appointment.

Ready when you are.

Whether it's a subtle refresh, gray blending, a lash lift or a complete transformation, I'd love to help.

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Eleváre Hair + Beauty · Inside Lark Hair Studio, 125 E Main Street, Salem, VA 24153 · Serving Salem, Roanoke and the Roanoke Valley.

Recent work

Fresh color, gray blending, lashes and brows, straight from my chair. Follow along on Instagram for more.

A little shape makes such a difference. For this appointment, we focused on a curly cut + style*to clean up the ends, bring back some movement, and help her natural texture fall a little more intentionally. The goal wasn’t to change her hair
From highlighted to richer, softer, and more dimensional. 🤎 She was ready to move away from feeling too light and bring more depth back into her hair without losing all of the brightness. So we shifted the overall look darker, added dimension back
Rich chestnut brown 🤎 For this All-Over Custom Color, we wanted something deep and polished that still had warmth and movement instead of reading flat or overly dark. Inside, it gives that rich brunette feel. Step into the sunlight and you get all
Soft, rich dimension 🤎 This one was all about keeping the overall look natural while adding enough contrast and brightness to give the hair movement and interest. I love a brunette that still has little ribbons of light running through it - enoug
Some hair goals take more than one appointment - and that’s exactly how we planned this one. 🤍 When she first came to me, her goal was to move away from the red, get lighter, add dimension, and eventually land in a softer, cooler-toned brune
Sometimes you don’t need more highlights - you just need a really good refresh. She wanted to tone things down a bit without covering up the blonde she already had through the ends, while also softening and blending the gray at her root. So
Gray transition doesn’t have to happen overnight. When she first came to me, she had been coloring her hair for years but was ready to start embracing her natural gray. The key word was start. She didn’t want a dramatic overnight chan
One of my favorite little monthly traditions. These two are my only mom + daughter duo, and I genuinely look forward to seeing them every month. For daughter, we did a fresh black color refresh + trim to bring the richness and shine back. For mom